The great directory
Everything, organized
31 sites
beehiiv
Email & newsletters · Marketing & Email
Newsletter platform with growth and monetization tools built in.
Our take: Built for people who want a newsletter to become a business.
Canva
Design tools · Design & Creative
Easy design for social posts, decks, flyers and logos.
Our take: Lets non-designers produce professional-looking marketing quickly.
ChatGPT
AI assistants · AI & Productivity
OpenAI's AI assistant for writing, research and analysis.
Our take: A capable everyday helper for drafting emails, plans and copy.
Claude
AI assistants · AI & Productivity
Anthropic's AI assistant, strong at writing and long documents.
Our take: Great for reading long contracts or reports and writing in a natural voice.
Cloudflare
Infrastructure · Websites & Hosting
DNS, security, performance and domain registration for websites.
Our take: Free DNS and protection that makes almost any site faster and safer.
Docusign
Contracts & e-signature · Formation & Legal
Send documents for legally binding electronic signatures.
Our take: The name most clients recognize when you send a contract to sign.
Dropbox Sign
Contracts & e-signature · Formation & Legal
Simple e-signatures from Dropbox (formerly HelloSign).
Our take: A lighter-weight way to get proposals and contracts signed.
Figma
Design tools · Design & Creative
Collaborative design tool for interfaces, websites and products.
Our take: The standard for designing apps and websites with a team.
Gumroad
Creator sales · E-commerce
Sell digital products like ebooks, templates and courses.
Our take: The quickest way to start selling a digital download.
Gusto
Payroll · Accounting & Payroll
Payroll, benefits and HR for US small businesses.
Our take: A friendly way to run payroll and pay contractors without a payroll department.
HubSpot
CRM · Marketing & Email
CRM for tracking customers and deals, with marketing and sales tools.
Our take: A free CRM to start with that grows into a full marketing suite.
Kit (ConvertKit)
Email & newsletters · Marketing & Email
Email marketing and automations for creators.
Our take: Strong automations for creators selling courses and products.
LegalZoom
Incorporation · Formation & Legal
Online LLC and corporation formation plus trademarks and legal documents (US).
Our take: A long-running one-stop option for forming an LLC and handling basic legal paperwork.
Lovable
Site builders · Websites & Hosting
Build websites and web apps by describing them in plain language.
Our take: Go from idea to a working site or app without writing code yourself.
Mailchimp
Email & newsletters · Marketing & Email
Long-established email marketing for small businesses.
Our take: Familiar, with integrations for nearly every store and site builder.
Mercury
Business banking · Banking & Payments
Online business banking built for startups and small companies (US).
Our take: A clean, modern business account that many new founders open first.
Notion
Workspaces & projects · AI & Productivity
Docs, wikis and project tracking in one flexible workspace.
Our take: One place for your plans, SOPs and to-dos as the business grows.
PayPal Business
Payments · Banking & Payments
Accept PayPal and card payments, send invoices and get paid internationally.
Our take: Many customers already have PayPal, which can make checkout easier.
QuickBooks Online
Accounting · Accounting & Payroll
Intuit's widely used small-business accounting software.
Our take: The industry standard — most accountants already know it.
Relay
Business banking · Banking & Payments
Small-business banking with multiple accounts for organizing cash (US).
Our take: Handy if you like splitting money into separate accounts for taxes, payroll and profit.
Shopify
Storefronts · E-commerce
The leading all-in-one platform for building an online store.
Our take: The most complete starting point for selling physical products online.
Square
Payments · Banking & Payments
Card readers, point-of-sale software and online payments for local businesses.
Our take: The easy option when you take payments in person as well as online.
Squarespace
Site builders · Websites & Hosting
Polished website templates, domains and simple online selling.
Our take: Good-looking results without hiring a designer.
Stripe
Payments · Banking & Payments
Online payments infrastructure: checkout, subscriptions, invoices and more.
Our take: The default choice for taking card payments in software products.
Stripe Atlas
Incorporation · Formation & Legal
Form a US company online, aimed at startups including founders outside the US.
Our take: A streamlined path to a Delaware company if you plan to raise money.
Trello
Workspaces & projects · AI & Productivity
Simple card-and-board project management.
Our take: The easiest way to see who's doing what, at a glance.
Unsplash
Free assets · Design & Creative
High-quality photos free to use under the Unsplash License.
Our take: Beautiful imagery for your website without a stock-photo bill.
Wave
Accounting · Accounting & Payroll
Accounting and invoicing for freelancers and very small businesses.
Our take: The budget pick for when you just need clean books and invoices.
Wix
Site builders · Websites & Hosting
Drag-and-drop website builder with lots of business add-ons.
Our take: Flexible layouts and many built-in apps for bookings, stores and more.
WooCommerce
Storefronts · E-commerce
Open-source e-commerce plugin for WordPress sites.
Our take: Full control and ownership if you already run WordPress.
Xero
Accounting · Accounting & Payroll
Cloud accounting software popular with small businesses worldwide.
Our take: A strong QuickBooks alternative, especially outside the US.