The great directory
Everything, organized
11 sites
Docusign
Contracts & e-signature · Formation & Legal
Send documents for legally binding electronic signatures.
Our take: The name most clients recognize when you send a contract to sign.
Gumroad
Creator sales · E-commerce
Sell digital products like ebooks, templates and courses.
Our take: The quickest way to start selling a digital download.
Gusto
Payroll · Accounting & Payroll
Payroll, benefits and HR for US small businesses.
Our take: A friendly way to run payroll and pay contractors without a payroll department.
LegalZoom
Incorporation · Formation & Legal
Online LLC and corporation formation plus trademarks and legal documents (US).
Our take: A long-running one-stop option for forming an LLC and handling basic legal paperwork.
PayPal Business
Payments · Banking & Payments
Accept PayPal and card payments, send invoices and get paid internationally.
Our take: Many customers already have PayPal, which can make checkout easier.
QuickBooks Online
Accounting · Accounting & Payroll
Intuit's widely used small-business accounting software.
Our take: The industry standard — most accountants already know it.
Shopify
Storefronts · E-commerce
The leading all-in-one platform for building an online store.
Our take: The most complete starting point for selling physical products online.
Squarespace
Site builders · Websites & Hosting
Polished website templates, domains and simple online selling.
Our take: Good-looking results without hiring a designer.
Stripe
Payments · Banking & Payments
Online payments infrastructure: checkout, subscriptions, invoices and more.
Our take: The default choice for taking card payments in software products.
Stripe Atlas
Incorporation · Formation & Legal
Form a US company online, aimed at startups including founders outside the US.
Our take: A streamlined path to a Delaware company if you plan to raise money.
Xero
Accounting · Accounting & Payroll
Cloud accounting software popular with small businesses worldwide.
Our take: A strong QuickBooks alternative, especially outside the US.